TRUBAR Smother Fudger Peanut Butter - vegan protein bar without gluten soy or sweeteners

A note on the name and packaging

The bar you are currently looking at may have been known to you under the TRUWOMEN brand. In 2022, the owner (Simply Better Brands) decided to do a global rebranding and shortened the name to TRUEBAR. Why?
- The brand wanted to emphasize that the bar is for everyone, regardless of gender
- the new name better reflects the main product - a plant-based "TRUE BAR"

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You tear open the package and feel your fingers sink slightly into the surface of the bar. This is the first promise - an unparalleled, velvety softness that you don't have to bite with effort; the bar literally yields under the pressure of your teeth. The duo of dense peanut butter and deep cocoa immediately appears on the tongue. The sweetness is natural, subtly caramel-like, and immediately afterwards comes a subtle salty peanut note, turning the whole thing up in the style of a real homemade fudge-praline.

The composition you read in one breath

No glucose syrups, no artificial sweeteners, no puzzling "E" - just six key components. A plant-based protein blend of whole grain rice and organic peas provides 12 grams of protein per serving, while fiber from tapioca and cassava (up to 13 grams) makes the bar satiating for a long time, leaving no room for uncontrollable hunger. Natural cane sugar and cocoa add dessert character, while certified RSPO palm oil takes care of the creamy texture without burdening the environment.

• 190 kcal in a bar with full dessert satisfaction
• 12 g of plant-based protein - any style of diet, from vegan to flexi, will accept it
• 13 g of fiber for stable energy and a feeling of satiety
• Zero artificial flavors, zero polyols, zero remorse

When to reach for TRUBAR Smother Fudger Peanut Butter

At four in the afternoon, when you're looking for something more than another coffee. After a workout, when your body is clamoring for recovery and you crave real flavor, not a chalky-sand protein brick. On the go, because the bar doesn't crumble, doesn't melt and remains pleasantly soft even after hours in a backpack. Smother Fudger Peanut Butter is a snack that combines confectionery craftsmanship with functional ingredients - without compromising lines, well-being or the idea of "clean label."

Reach in, unwrap it, let the smell of freshly ground nuts and chocolate paste do its thing. And feel that "fit" can mean full of flavor

TRUBAR Smother Fudger Peanut Butter - is like peanut butter eaten with a spoon straight out of the jar - only better, because it's made with chocolate. The soft, melt-in-your-mouth interior of cassava and peanuts covered in a subtly sweet chocolate coating is a delightfully delicious protein bar that tastes like one of mankind's best inventions (aka chocolate with peanut butter), and at the same time is a healthy and nutritious snack with excellent simple ingredients!

For those who:

• know that peanut butter eaten straight from the jar tastes better than any other
• believe that PB + CHOCO = WNM
• have chocolate cravings, but avoid polyols