IQ Bar Banana Nut Brain & Body plant protein bar with Lion's Mane, MCTs, Omega-3, flavonoids, vitamin-E and choline

The vast majority of functional bars fit into one of three categories. They provide “energy” (in the form of crash-inducing sugar and carbs), they’re high in protein (usually in the form of animal protein), or they comply with a particular diet (such as veganism).

Each IQ BAR contains six brain nutrients: lion’s mane, MCTs, omega-3s, flavonoids, vitamin-E, and choline. Each nutrient comes in the form of – or is derived from – a whole food ingredient, and was chosen because it has been shown to benefit brain function across numerous scientific studies.

IQ BARs improve on all three of these value propositions, combine them in one offering, and layer on an addition benefit of brain nutrition. Our bars promote crash-free energy, with next-to-no sugar or carbs. They are high in plant-based, complete protein that is digestion-friendly. They comply with virtually every diet under the sun. And, they are packed with a brain nutrient mix no other bar has.

IQ BARs are 100% compliant with ketogenic, vegan, and Paleo friendly diets. We use the terminology “Paleo friendly” rather than “Paleo” for two reasons…

• First, the pea protein in our bars is derived from legumes and our protein crisps contain a tiny amount of white rice flour (for a crunch) – neither is strictly Paleo. However, peas and white rice are both enjoyed by many Paleo dieters because they’re far lower in phytates and lectins than other legumes and grains.
• Second, our bars contain a few ingredients, like sunflower lecithin, that were not consumed by our primal ancestors. Keep in mind, these ingredients are all nutrient-dense and derived from whole foods – cave men simply lacked the technology to isolate and extract certain nutrients from, say, a sunflower seed.

Net carbs are carbohydrates that the body converts into blood glucose (blood sugar). They are widely considered to be the “bad” form of carbs, given they spike the body’s production of insulin, a hormone that can lead to negative health outcomes if consistently elevated. Some carbohydrates – like fiber and allulose – are not considered net carbs because they have negligible effects on blood glucose and insulin production. We include fiber and allulose in each of our bars to promote a healthy gut (our fiber has prebiotic benefits) and to add a touch of sweetness. We arrive at our net carb counts by subtracting each bar’s grams of fiber and allulose from its total grams of carbs.