TRUBAR Get In My Jelly, PB & Jelly - vegan protein bar without soy, gluten or sweeteners

A note on the name and packaging

The bar you are currently looking at may have been known to you under the TRUWOMEN brand. In 2022, the owner (Simply Better Brands) decided to do a global rebranding and shortened the name to TRUEBAR. Why?
- The brand wanted to emphasize that the bar is for everyone, regardless of gender
- the new name better reflects the main product - a plant-based "TRUE BAR"

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A taste of childhood in a vegan version

You open the package and immediately smell the duo of roasted peanuts and sweet and sour raspberry jam. The first bite evokes the iconic PB & J sandwich, but in the texture of a velvety, slightly moist fudge - the soft bar melts on the tongue, and the nut particles crunch pleasantly, giving each bite a distinct character. Sea salt discreetly boosts the sweetness, so the balance of flavors is surprisingly mature without being over-sweetened.

Clean label, real ingredients

Inside you won't find artificial sweeteners or cheap fillers. The main ingredient is a plant-based protein blend of whole rice and organic peas, which provides 12 grams of protein per serving. It is accompanied by fiber from tapioca and cassava - as much as 13 g per bar - guaranteeing a long feeling of satiety without heaviness on the stomach. Energy is capped off with natural cane sugar and RSPO certified palm oil, making the whole thing just 190 kcal.

• 12 g of vegetable protein
• 13 g of fiber
• no artificial flavors or polyols
• gluten-free, 100% vegan
• only 9 g fat with a dessert flavor profile

Ideal usage scenario

A morning run to work when you need a "two-bite" breakfast. An afternoon energy drop before a meeting when coffee isn't enough. Quick recovery after a workout with a complete protein. Or an evening craving for something sweet that won't break your daily calorie balance. Get In My Jelly shows that a protein bar can be a nostalgic dessert and a tool for conscious eating at the same time.

Try it and you'll see that the classic combination of peanut butter and raspberries in the form of a plant-based bar can taste better than the slice of bread you remember from your childhood - and it fits perfectly with modern, clean ingredients